ITA Group Makes Personal Connections Using LinkedIn Sales Navigator to Grow Its Sales Pipeline ITA Group Case Study Sales Navigator Challenges: ITA Group helps global brands keep employees engaged and motivated by creating and managing events, incentive and recognition programs. With a mission focused on people, they were looking to empower their sales staff to find the best leads and engage with prospects on a human level. page 1 of 2 LOCATION West Des Moines, IA NO. OF EMPLOYEES 501-1,000 INDUSTRY Marketing and Advertising • Given their consultative approach, ITA Group knew they needed to be an expert in their clients’ businesses. • The sales team was already using LinkedIn, but added Sales Navigator to conduct unlimited prospect searches. • ITA Group’s primary clients are the

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