1 CENTER for ADVANCED RESEARCH Discovering and Documenting Greatness © FranklinCovey. Center for Advanced Research. All rights reserved CFR English January 2011 Israel and the 7 Habits ?????? ????????? ????? ?? ??????? ??? ? This report describes how two Israeli companies and one Jewish couple are using the 7 Habits of Highly Effective People: ? Sanofi-aventis Israel is an affiliate of the global pharmaceutical company sanofi-aventis. The parent company, with more than 13,000 employees, is the 4 th largest pharmaceutical company by sales in the world and the largest in Europe. Located in the new industrial town of Netanya, not far from Haifa, the Israel affiliate has 120 employees and fo- cuses on marketing and sales. In 2011, sanofi-aventis Israel

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