Case Study

IQ20/20 Supports Emerging Biopharma’s First Launch

IQ20/20 Supports Emerging Biopharma’s First Launch

Pages 4 Pages

An EBP preparing its first neurology drug launch lacked infrastructure for analytics. IQVIA deployed its IQ20/20 BI platform to integrate sales, prescribing, CRM, and distribution data into actionable insights. Despite the COVID-19 pandemic, the launch exceeded expectations and a second indication was added, requiring salesforce expansion. Ongoing enhancement.s, including an iPad app and custom KPIs, delivered rapid insights, strong client satisfaction, and a trusted long-term partnership

Join for free to read