Case Study
Investigating the viability of a new training offer from a learning disability theatre company
Investigating the viability of a new training offer from a learning disability theatre company Access All Areas The brief Access All Areas (AAA) is a learning disabled theatre company based in East London. They wanted to assess the viability of a profit-making training subsidiary to support their charitable aims, and asked Shift Learning to undertake a market review in two sectors: education and healthcare. The research looked to inform a fit-for-purpose training proposition in each of these sectors by investigating approximate market size and pricing levels and identifying key decision makers and routes to market. Our approach and methodology We adopted a two-stage methodology to explore viability of a training offer in each sector: Phase 1: Desk research Evaluated the potential market si