Intuitive Content Architecture Builds Banking Customer Loyalty
Intuitive Content Architecture Builds Banking Customer Loyalty
1 PagesCASE STUDY WWW.AKENDI.COM contact@akendi.com SERVICES RENDERED CHALLENGE Royal Bank of Canada (RBC) wanted to boost customer loyalty and build new business by improving its Visa RBC Rewards program. RBC Rewards has three levels of Visa point earners: Avion, Signature and Gold. The new program needed an updated catalogue that would allow everyone to effortlessly browse products, view points and redeem them for top-of-the-line products.
