CASE STUDY WWW.AKENDI.COM contact@akendi.com SERVICES RENDERED CHALLENGE Koodo was recognised as the best cellphone service provider in Canada for customer service by J.D. Power & Associates in 2013. As a company whose customers are largely digital natives, Koodo had to stay relevant to solidify its position as Canada’s mobile phone leader. APPROACH Through extensive interviews, Akendi found that Koodo’s tech-savvy customers wanted full ac

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