Intuit needed a way to track and evaluate it’s sales campaigns that promote various product lines.
Intuit needed a way to track and evaluate it’s sales campaigns that promote various product lines.
2 PagesCLIENT CHALLENGE Intuit needed a way to track and evaluate it’s sales campaigns that promote various product lines. Purchase incentives were created for each product promotion with specific starting and ending dates. Each promotion was time sensitive and included associated costs and revenue goals. In addition, there were multiple versions for each promotion, making the approval, setup, and evaluation process even more complex. Intuit found that getting the approval and setup process completed in a timely manner was challenging. Otherwise, the window of opportunity for the promotion would pass, or result in a financial impact of revenue not being recognized in the proper quarter. Reducing the time for promotion approval and setup was the goal, and the most effective way to accomplis
