Internet Advertising An Approach To Saving $200K For Niche Internet Retailer
Internet Advertising An Approach To Saving $200K For Niche Internet Retailer
3 PagesA Harte Hanks Case Study © 2016 Harte Hanks Inc. All rights reserved. hartehanks.com Internet Advertising An approach to saving $200KDefining Scale & Scope The CEO of a niche internet retailer met with Harte Hanks to discuss customer acquisition costs. The retailer’s largest budget line item - bigger than payroll, was Internet advertising. The cost-per-lea threatened profitability and was not sustainable, but the CEO felt he had few option
