InterContinental Hotels Group Relies on Ghostery Marketing Cloud Management to Increase Digital ROI and Performance
InterContinental Hotels Group Relies on Ghostery Marketing Cloud Management to Increase Digital ROI and Performance
4 PagesCASE STUDY: InterContinental Hotels Group Relies on Ghostery Marketing Cloud Management to Increase Digital ROI and PerformanceTHE PROBLEM: As the Director of Web Delivery at InterContinental Hotels Group — the world’s largest hotel company, with 4,732 hotels globally across 11 different brands — Chad Westfall is focused on maximizing key functionalities like search, inquiries and bookings. Every millisecond of page latency costs thousands
