Aimia Inc. is a data-driven marketing and loyalty analytics company. It provides clients with the customer insights they need to make smarter business decisions and build relevant, rewarding and long-term one-to-one relation- ships, evolving the value exchange to the mutual benefit of both clients and consumers. The Nectar loyalty programme is run by Aimia and is the largest scheme in the United Kingdom. It has a number of partners, including Sainsbury's and it has grown to include over 14 companies and over 400 online retailers. Interchange award-winning app development delivers for Aimia www.interchangegroup.com The challenge Aimia sought to develop a smartphone app as part of its push to create a more engaging loyalty program for Nectar and a stronger marketing tool for S

Join for free to read