Case Study
Integrity Data Reaching and converting new audiences
Integrity Data has been a leading solution provider and partner for Microsoft Dynamics payroll and human resources solutions for more than 20 years. From small businesses to some of the largest and fastest growing organizations, Integrity Data serves more than 12,000 customers worldwide. A Need to Move Beyond Email Marketing As a technology provider, Integrity Data knows a great deal about how business systems can become the trusted, integral backbone of the organizations that utilize them. In 2014, it became obvious that their email marketing technology was not such an indispensable system. “I knew we had outgrown our email marketing system. We wanted to expand our customer and prospect base, which seemed impossible without making a change,” recalled Lindy Belley, Marketing and