BairesDev developed PatraSAS, a CRM web application, and two custom APIs for PatraCompany—a digital marketing agency specializing in video and inbound marketing to build brand awareness, nurture leads, and grow revenue. We integrated the CRM with multiple data sources like HubSpot, Outlook, and G Suite, enabling seamless customer access to brewery and bike production tracking data. Through our two-year engagement, BairesDev conducted comparative performance testing across models and storage types, optimized the software, and delivered robust custom development that enhanced lead nurturing capabilities.

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