Case Study
Insuritas Creates A “Nice Revenue Stream” For Central Star Credit Union
CASE STUDY insuritas.com INSURANCE AISLE MANAGEMENT 1 ph: 860.653.1100 CENTRAL STAR CREDIT UNION Sometimes things just don’t work out. That’s what Central Star, a mid-size Credit Union in Wichita, Kansas, with 9,300 members and shared branching, discovered when they had an outside insurance agency set up shop in the CU. “Credit Union members really trust their Credit Unions, and we couldn’t control the quality that was given to them,” says Central Star CFO Mary Wehner. “So we dissolved that about eight years ago.” But that didn’t solve their members’ problem of needing insurance -- and hating to shop for it. “There was such a need in our membership,” Wehner says. “We had people who really, they didn’t like to shop for insurance.” So Wehner talked with several different Credit Un