Case Study Insurance Case Study: Farm Bureau Insurance of Michigan The Customer Farm Bureau Insurance of Michigan was founded in 1949 and organically grown by Michigan farmers. Today, with corporate offices in Lansing, Michigan, an employee base of approximately 600 and a customer base of nearly 500,000 Michigan policyholders, this insurer is devoted to safeguarding Michigan farms, families and businesses. The company’s 450-plus agents across Michigan offer a broad array of insurance services, including life, home, auto, farm, business, retirement, Lake Estate ® and more. Farm Bureau Life is recognized as one of the nation’s safest life insurers and is annually named one of the top 50 life insurance companies in America by the Ward Group in categories such as strength, stability

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