Instead of a lump of coal, winning contestants in its promotional campaign get a years’ supply of charcoal briquettes and a brand new grill
Instead of a lump of coal, winning contestants in its promotional campaign get a years’ supply of charcoal briquettes and a brand new grill
2 PagesInstead of a lump of coal, winning contestants in its promotional campaign get a years’ supply of charcoal briquettes and a brand new grill. CASE STUDY KINGSFORD ® CHARCOAL RELIES ON SYSOMOS TO TRACK DOWN THE NICEST PERSON IN SOCIAL MEDIA The Kingsford Products Company is the leading manufacturer of charcoal in the U.S., enjoying 80 percent market share. It converts more than 1 million tons of wood scraps into quality charcoal briqu
