Client story: Rack Room Shoes is a national footwear retailer based in North Carolina, United States. It was founded in 1920 and now operates over 450 stores in 34 states. Insight Helps Rack Room Shoes Build Mobile App and Customer Loyalty The Challenge Like many retail organisations, Rack Room Shoes had its own rewards programme which allowed its customers to earn points every time they spent in-store or online. Customers were then rewarded with discounts and savings on products. The footwear retailer wanted to strengthen its relationship with customers participating in the rewards programme whilst simultaneously attracting new customers. Idea A mobile app would help to creatively enhance the customer experience. It would deliver key features including: • Loyalty points tr

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