The Challenge In an effort to upgrade service levels in their warehouses, Ann Summers embarked on a £7 million digital transformation journey, appropriately referred to as S&M (Systems & Migration) by the company. The main focus of the transformation would be on improving warehouse efficiency, allowing the staff to sort orders quickly, and making it easier for customers online to determine what was in stock. Alongside this, an improvement of in-store POS was considered a priority, as well as new systems that would help Ann Summers to gain more perspective on what their customers liked and wanted. It was crucial that the brand’s customers were at the centre of every decision taken during the process, as the new technology would hopefully provide a better experience for customer

Join for free to read