CLIENT PROJECT CHALLENGE SOLUTION RESULTS 1 INSECT LORE Insect Lore, Shafter, CA Branding a novelty toy company for new-market entry as a mass-market player A complete lack of visibility. Insect Lore sold products primarily through the educational and specialty-retail channels Litos re-positioned the company from every aspect: • Instrumental in developing product-line extensions • Created a line of sufficient breadth to bring to mass market • Secured shelf space (actual and “virtual”) at Target, Wal-Mart, Amazon.com • Created catalogs, trade-show environments, packaging and plan-o-grams Insect Lore’s signature produce, Live Butterfly Garden, was a Top Ten Toy on Amazon.com in 2007... and #1 toy on Amazon in 2008 GREENTECHMARKETING.COM CASE STUDY Good Thinking LITOSS

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