. . Integrate Case Study, KASM, LLC. Integrate Case Study Insight & Challenge KASM, LLC is a web marketing company that embraces unconventional media platforms. They are founded on the principal of developing monetization streams utilizing non-traditional outlets for the performance marketing space. The company’s lead generation efforts are heavily focused on procuring and producing high quality converting leads for major satellite providers. Throughout the past 13 years in the performance marketing environment, they have consistently encountered several obstacles that adversely affect their profit margins and their clients’ ROI. } The lead generation industry is fraught with low quality leads. } They often encounter publishers that pass fraudulent data. } It h

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