Client Case Study —Innovative Learning Solutions Blue Canoe Convenience Stores: Driving Industry- Leading Performance The Challenge: Our client, Irving Oil, had completed re-branding of their chain of Blue Canoe Convenience Stores and wanted to improve the consistency of the customer experience. The Solution: SPCI customized our POWER!SERVICETM System to address the client’s specific needs: We identified “Exceeds” versus “Meets” behaviors from top performers working in top performing stores. We then integrated these findings with best practice research on service behaviors. From this data we developed specific behaviors to support a more consistent delivery of TREAT: their five-step process of customer service. Finally, we delivered a one-day coa

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