Case Study
Innovative Content Monetization
The Mindful IT Company Success Story An international research and advisory firm that enables its clients to lead change in their organizations through proprietary research, data, custom consulting, exclusive executive peer groups, and events Content rules the online marketplace. Still, effective content monetization techniques elude most research organizations. Amidst constantly rising content acquisition and distribution costs and dropping advertising revenues, publishers are struggling to drive growth. The market research company needed altogether new business processes wherein content residing in multiple data sources could be accessed quickly and monetized effectively. It was required to gather information on data flow volumes, derive intelligent customer insights to drive co