Innovation lab for U.S. Bank integrates with Mixpanel, elevating user experience and increasing the adoption of fintech products. THE GOALS Over a million small-to-mid sized businesses across America use Elavon, a U.S. Bank subsidiary, to accept credit cards and process payments with cutting-edge fintech products for iOS, Android, and the web. Elavon’s innovation lab designs these solutions for merchants who are ready to adopt new technologies and stay competitive in a world of mobile payments. “Like any agile startup, we use lean product development methods: we build, test, measure, and iterate, in order to grow,” said Frank Stanton, Elavon’s VP of User Experience. “Analytics are the hallmark of this process, and we knew being data-driven, with such capabilities as A/B test

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