Information architecture expertise guides consolidation of multiple public web sites into a single site design
Information architecture expertise guides consolidation of multiple public web sites into a single site design
2 PagesCASE STUDY CUSTOMER EXPERIENCE INSURANCE © 2015 West Monroe Partners | westmonroepartners.com | 800.828.6708 AN UNCOMMON BLEND Driving greater consistency The client maintained six independent web sites for its corporate sub- brands— each site with its own look and feel, depth of content, degree of usability, and analytics. Inconsistency across sites, however, produced a less-than-ideal user experience and limited the depth of the company’
