In February 2009 Infogroup adopted the ion platform and watched their conversion rate increase at an exciting rate. Using the platform, Nicole Bukacek, director of marketing, manages and tests well over 500 landing pages and counting. Before ion, Nicole was only able to manage one landing page per business unit with no testing. At the time she was not tracking conversion rates, although she says, “now we are consistently seeing a 15-17% conversion rate.” After adopting ion's platform, Bukacek was empowered with the ability to quickly create multiple landing experiences for each business unit. She says, “Now I have landing pages for individual keyword groups for our paid search marketing. Having the individual landing pages has increased our quality scores with Google, and given the user co

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