Case Study

Industry Leading Furniture Manufacturer Reaches Goal of “One Voice to the Customer”

Industry Leading Furniture Manufacturer Reaches Goal of “One Voice to the Customer”

For nearly 100 years Hooker Furniture, one of the world’s largest publicly-traded furniture companies, has had an outstanding reputation as a global industry leader in product innovation, style, and functionality. One of the few furniture firms still led by a member of its founding family, the global organization both sources from Asia and continues to manufacture many of its pieces in the United States. High-quality furniture manufacturing in and of itself is a highly complex process that requires a fine balance of extreme flexibility and rigid control. Hooker Furniture found itself out of balance after the acquisitions of Bradington-Young and Sam Moore Furniture and realized that, in order to bring all three brands into alignment, something needed to change. Industry Leadi

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