Industry-leading enterprise software company does major overhaul of email program
Industry-leading enterprise software company does major overhaul of email program
2 Pages© 2014 Yesmail Interactive Three-fold objectives for email program enhancements Though it had nearly two decades of experience providing insights-driven solutions and timely content for digital marketers, a major enterprise software company decided it was time to enhance its email program. The client’s goals were three-fold: • Improve overall engagement through higher open and click-through rates • Deliver contextually relevant and value-added
