Indigo Urgent Care Now Open in Wallingford Campaign Campaign Objective MultiCare Indigo Urgent Care in Wallingford, Washington, utilized out of home advertising by targeting their Urgent Care location to launch their grand opening. Along with the billboards, MultiCare Indigo geofenced 13 competitive urgent cares and drug stores such as Walgreens, CVS, and Bartell Drugs. MultiCare Indigo Ur- gent Care also wanted to verify how many patients used their ur- gent care after being exposed to the OOH and mobile campaign. Campaign Details Timeframe: October 12, 2017 - November 8, 2017 Market: Seattle Format: Static Bulletins 18+ Impression Delivery: 704,852 Mobile Impressions Campaign GRP Totals: 15.1 GRPs Results • 4,266 mobile engagements • .61% click through ra

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