CASE STUDY CASE STUDY A much-needed new look for the Indiana Wildlife Federation. Background Like wildlife federations in many states, Indiana Wildlife Federation promotes the conservation, sound management, and sustainable use of Indiana's wildlife and wildlife habitat through education, advocacy, and action. Challenge As part of an ongoing strategic plan development, the IWF board and staff reviewed IWF’s communication techniques and branding over the past several months. They concluded that their logo needed an updated design to more clearly reflect the organization’s dedication to conservation and to better communicate with its broad audience. The logo needed to appeal to an extremely diverse audience range - avid hunters alongside anti-hunting nature lovers, young and old,

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