INDIANA DONOR NETWORK ABOUT The Indiana Donor Network strives to place a constant spotlight on the need for organ donors throughout the state and the nation. CHALLENGES The Indiana Donor Network wanted to raise awareness for their mission and felt a partnership with a reputable newspaper would help them reach their goals. SOLUTIONS The Indiana Donor Network formed a partnership with IndyStar, a USA TODAY NETWORK publication, to share their stories through the lens of trusted, local journalists. The LOCALiQ team was able to discover gaps in awareness and marry a journalistic issue series with a strong cause marketing campaign that included: • Newspaper Print Ads • Branded Content • Targeted Display • Video Production • Events ©2018 Gannett Co, Inc. All Rights Reserved. RESULTS

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