BLUE RIDGE, GA ABOUT Blue Ridge, GA, is a destination resort community 90 miles north of Atlanta. They have a large cabin rental business, and their main source of bed tax revenue is derived from independent cabin rental companies throughout the county. The majority of their economy is solely reliant on tourism in their mountain destination. CHALLENGES Blue Ridge has grown and developed over the last 20 years into a popular mountain destination, but the group wanted a way to reach new people as the internet became the predominant place consumers search for vacation destinations and accommodations. And, as more people use aggregator sites like Airbnb and VRBO, they needed to drive traffic to their website to take advantage of their rental properties. SOLUTIONS Blue Ridge st

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