Increasing Star Ratings Drives Mobile App Revenue Going from 2 to 5-Stars in the App Store Leads to 40% Increase in In-app Initiated Purchases A Seattle-based company known and loved for delivering exceptional customer experience in- store and online was not finding the same success from their mobile app. Despite heavy investment, the company struggled to understand why their 2-star app was poorly received by their customers. Furthermore, they were concerned that a public 2-star rating was causing irreparable brand damage. The company implemented Apptentive’s software into their app and used Intelligent Ratings Prompts. Apptentive helped the team identify and prompt happy customers to leave a rating or review, and provided unhappy customers with an outlet to communicate dire

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