In-App Messaging Drives 55% of App Viewers to Watch Promoted Content in Real-Time Promoting live television content in-app leads to boosted engagement and more viewers for international media company An international media company needed a way to promote their live television content during this year’s political events. In order to drive a large crowd to watch the political event in-app, they needed to send messages to customers that an important broadcast was happening in real-time in an effort to encourage app users to tune in. The media company implemented Apptentive’s software into their app and used Apptentive Notes to send in-app messages to promote three different broadcasts. The company created three different Notes tailored to each broadcast, and created separate ver

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