Soft drink manufacturer implements the Accenture CAS integrated customer relationship management and trade promotions platform
Soft drink manufacturer implements the Accenture CAS integrated customer relationship management and trade promotions platform
2 PagesSoft drink manufacturer implements the Accenture CAS integrated customer relationship management and trade promotions platform A leading soft drink manufacturer needed to increase its competi- tive edge in the face of tough price competition in European soft drink retail market, along with changing consumer-spending patterns. This company decided to work with Accenture to implement the Accenture CAS sales platform to maximize its
