Case Study
Increasing Retail Revenue With A Loyalty Program
® The Challenge – Increasing retail revenue with a loyalty program This specialty retailer of apparel, footwear and accessories related to skateboarding, snowboarding, and surfing, as well as the music industry, and fashion-forward young women, operates over 115 stores under different banners. Gaining the attention and loyalty of a tough to reach and notoriously fickle Generation Y audience, with the ultimate goal of increasing in-store rev