Case Study

Increasing enrollment— and staying ahead of the competition

Increasing enrollment— and staying ahead of the competition

Pages 4 Pages

Pacific University is a private institution located in Forest Grove, Oregon, with additional campuses in Eugene, Hillsboro, Woodburn, and Portland. The university serves about 3,500 students, offering both graduate and undergraduate degrees, and is consistently named among the top regional institutions in the West. After experiencing an influx of students upon reinstating its football program, Pacific University saw a significant financial bump from the increased enrollment. Since the institution relies heavily on tuition, the administration then concluded that it would be financially prudent to redouble its efforts in recruiting and retention, to carry that success forward into the next decade. To achieve that goal, Pacific University began the process of implementing Ellucian C

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