Case Study

Dell Technologies Scavenger Hunt Road Trip

Dell Technologies Scavenger Hunt Road Trip

Pages 5 Pages

The Storage Product Demand Generation Manager for Dell Technologies was tasked with the high priority launch of Dell Technologies' new PowerStore solution. The initial plan was to unveil the product at Dell Technologies World 2020. But the outbreak of COVID-19, a decision was made to modify the go to market (GTM) strategy for this important new storage solution.

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