Case Study

Increasing Cross-Functional Team Collaboration & Efficiency in Product Development

Increasing Cross-Functional Team Collaboration & Efficiency in Product Development

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Increasing Cross-Functional Team Collaboration & Efficiency in Product Development SITUATION The customer lacked a centralized product repository to share and control product information. A specialized color development process as required by business was not addressed by the legacy system. The customer also required an automated Line plan to consolidate the product development across various global offices. IMPACT The lack of centralized product development data hampered collaboration resulting in duplication of efforts and high cost of product development A cumbersome color development process increased the time to market impacting sales and brand differentiation Various offices of the customer could not leverage common design inputs to maintain brand consistency

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