Case Study

Jumping 500% in Conversions with Playable Ads

Jumping 500% in Conversions with Playable Ads

Pages 3 Pages

Customer Story: Wooga - Jumping 500% in Conversions -Chartboost Jumping 500% in Conversions with Playable Ads Berlin-based Wooga is known for casual mobile games with hits like Jelly Splash, Pearl’s Peril, and Bubble Island. Founded in 2009, Wooga’s team covers the world across 40 different countries making it a truly global company. To maintain the growth of their global free-to-play games, Wooga stays on top of the latest user acquisition strategies. From video to animated GIF, Wooga is always one of our first beta partners for new formats including the latest Chartboost Playable Ads. Being an early adopter also means early success and the performance of playables for Wooga proves it. For Pearl’s Peril and Bubble Island 2, Wooga saw a 70% and a 500% increase in conversion over static! R

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