In 2008, Gráfi ca Aquarela began a strategic transition. The company relocated to a new 20 thousand square meter facility located in the city of Barueri, in the western region of Greater São Paulo. At the same time, the printing company decided to invest in the EFI Metrics Printware solution, to expand its services and tap into new markets. “Aquarela was redefi ning its business model. our goal was to reach new customers and add value to existing demand”, says Moacir Pirondi, the company’s executive director. The need to acquire this powerful solution was a result of plans to expand the business and also in response to internal requests. “Many of our employees were unhappy with the software we were using before,” explained Pirondi. After researching and speaking to other bran

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