INCREASE STORE TRAFFIC Case Study Challenge Client needed to transform the reach of their printed circular to grow brand affinity and acquire new customers Goals DRIVE sales & in-store traffic? INCREASE weekly ad engagement & reach? CONVERT COMPETITIVE shoppers Strategy Construct a fully integrated media channel receptivity analytics to extend the reach of circular pricing & promotions while optimizing across digital channels for a holistic approach to the weekly ad platform. ? Steller Results - Sales impact was measured by ensuring key flighting strategies between channels across a time period allowed for secure test & control scenarios • Customer Counts – 8% increase • Sales Lift – 4.5% increase in sales • CPV - Increased avg basket size confidential

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