STRATEGIC MEDIA PLANNING Case Study Challenge Client was seeing significant sales fluctuations throughout the month and needed assistance to identify the root cause of the sales fluctuations. Need to evaluate media spend to optimize while maintaining or improving ROI Goals Strategically reallocate marketing dollars without harmfully impacting store sales or customer counts Strategy Provide a deep evaluation of sales data and understanding of customer base to identify root cause of the sales fluctuations Develop custom indices and apply to sub-ZIP Code level geographies to inform media buying decisions Create a strategic media buy focused on delivering messages to customers most likely to shop at the client’s locations in a selected timeframe Steller Results • Made marketing d

Join for free to read