PriceAdvantage helped CEFCO, an independently owned convenience store chain spanning Alabama to Texas, reinvent fuel pricing operations by centralizing and automating the entire process across 185 sites. The software enabled CEFCO to collect competitive and store data in minutes, analyze it, and impose accurate price changes in less than an hour instead of five, increasing control and accountability. With one-click updates to POS, pumps, and price signs, CEFCO could react immediately to market changes, eliminate errors, and raise profits with faster, better-informed pricing decisions.

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