INCREASE ONLINE TO OFFLINE CONNECTIONS We are thrilled with the match rate we are seeing with Oracle Data Cloud. We’re seeing 2-3X the results that we’ve had with our previous vendor.” Kent Zimmerman, VP Digital, Shoe Carnival The Ask Shoe Carnival wanted to reach Shoe Perks loyalty customers more effectively. Shoe Carnival had their email addresses but were missing corresponding postal addresses to communicate in a more relevant manner. The Solve Shoe Carnival provided 10M customer emails to Oracle Data Cloud to identify offline postal addresses. Oracle developed a reverse email append strategy powered by the Oracle ID Graph TM –a market leading capability that connects addressable IDs back to real people and households with greater accuracy and scale. The Takeaway Oracle’s

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