INCLUSIVITY: A KEY METRIC FOR SUCCESS SEDGWICK COUNTY ZOO: STRATEGIC MASTER PLAN Opportunity When Sedgwick County Zoo, located in Wichita, Kansas, hired Jeff Ettling as their new Executive Director in 2017, he saw the need to create a strategic plan to shape the Zoo’s vision, mission, and goals. The city of Wichita was growing, and the Executive Director was excited at the opportunity to engage a broad base of stakeholders to create a plan that would reflect the growth and excitement of the city and build off the long support of Sedgwick County. Solution Zoo Advisors met with the Executive Director and soon learned that the two organizations shared similar core values that would form the foundation of the strategic plan. The Director charged Zoo Advisors with developing a bold and

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