RISK VS. REWARD MAGNETIC HILL ZOO AFRICA AREA EXPANSION FEASIBILITY STUDY Opportunity All investments carry risk. The key to sustained success is identifying which risks are worth taking. Magnetic Hill Zoo (Moncton, New Brunswick), a CAZA-accredited zoo nestled in the rolling hills of scenic Atlantic Canada, was considering a major investment in a significant expansion to its footprint: a large new habitat-area repre- senting the African zoogeographic zone. Based our extensive track record of conducting feasibility studies for zoos and aquar- iums worldwide, Zoo Advisors was engaged to assess the project’s capital and oper- ating feasibility, in essence determining: (1) whether it could generate enough new revenue to offset its expenses; and (2) what it would cost to construct. Solut

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