In-Store Marketing Solution Enhances Branding Efforts of Savvy Retailer
In-Store Marketing Solution Enhances Branding Efforts of Savvy Retailer
3 PagesA regional, high value retailer in the upper Midwest wanted to boost sales in its Meat / Seafood departments. They also wanted a new, innovative way to extend their established brand experience with minimal impact on internal resources and infrastructure. Category management and IT co-sponsored a pilot project and chose to partner with METTLER TOLEDO to test the effective- ness of in-store marketing right at the point of a customer’s decision
