Case Study

Diebold’s Remote Marketing Software Enhances Bank’s Branding Efforts Through Its ATM Network.

Diebold’s Remote Marketing Software Enhances Bank’s Branding Efforts Through Its ATM Network.

Pages 2 Pages

C ASE STUDY 1 Client: AXIS Bank Location: Registered Office – Ahmedabad, India Central office – Mumbai, India Network Size: Axis Bank, formerly UTI Bank Ltd., was the first of the new private sector banks to begin opera- tions in 1994 after the Government of India allowed new private sector banks to be established. Today, Axis Bank serves 409 cities, towns and villages across India through its 685 branches and extension counters, and the c

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