W: www.hanoverresearch.com P: 202.559.0050 E: info@hanoverresearch.com @hanoverresearch Integrating Research to Support Business Growth CASE STUDY In recent years, Learning A-Z made a leap from a small startup to growing industry player. During this continued growth, the company’s mission remained constant: to ensure its suite of learning resources remain affordable, accessible, and desirable for teachers. As a business, however, executives realized strategic changes would be necessary to sustain this growth. Senior Vice President of Marketing John Jorgenson elaborates: In partnership with Hanover’s research team, Learning A-Z gains research validation for a variety of strategic business objectives – therefore enabling senior executives to better leverage data when making c

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