“Partnering with Hanover helps BIC better understand our consumers."
“Partnering with Hanover helps BIC better understand our consumers."
2 Pages[ ] + Understanding the Voice of the Consumer CASE STUDY www.hanoverresearch.com P 202.559.0050 E info@hanoverresearch.com @hanoverresearch “Partnering with Hanover helps BIC better understand our consumers. Our team works across departments to prioritize product launches and refinements, and then uses Hanover as a sounding board to determine the best way to extract consumer needs. We have internal marketers and researchers gathering secondary data, but Hanover helps us to understand on a deeper level how our target audience will respond to specific questions.” - Keith Last, Brand Manager-Lighters PARTNERSHIP OVERVIEW Since 2011, BIC has expanded its Hanover Research partnership to serve additional product lines. Key users of
