Hanover’s Research-based Insight Drives Teaching Company’s New Product Development CASE STUDY IMPACT Hanover created a Customer Adoption Revenue Prediction Model, which revealed that The T eaching Company should not select the highest adoption rate, but rather choose a lower rate to maximize revenue potential. IMPACT Based on their work with Hanover, The Teaching Company launched The Great Courses Plus, a subscription-based video-on-demand product, which has hit several critical new product milestones including: CHALLENGE The T eaching Company, an educational media firm, needed research to inform the development of a new streaming video subscription service. They turned to Hanover Research for help shaping their product concept, refining the features, and understanding key customer

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